About SenSource
Our Story
Founded in 2002, SenSource, Inc. is a premier provider of premier vehicle counting solutions for many industries worldwide including retail, entertainment, car washes, airports and government. SenSource has developed a variety of proprietary solutions that accurately monitor and analyze vehicle traffic. With a highly qualified engineering and support staff, SenSource's custom solutions are each based on specific client needs. Valuable information from our systems is used to increase efficiency, customer experience, marketing effectiveness and ultimately increase revenue.
Rapidly expanding, SenSource acquired a 10,000 square foot facility in 2007 to accommodate our growth. SenSource employs a staff of professionals dedicated to our success including degreed engineers, software developers, technicians, sales and marketing professionals. SenSource offers its customers comprehensive service, on-site consultation, installation and technical support. Our customers will attest to our honesty, willingness to serve and dedication to their success.
Our growing list of clients making better decisions with vehicle counting expands daily and includes 44 different countries as well as all 50 United States. SenSource continues to grow and develop new products to provide innovative solutions for our increasing customer base.
Leadership
Joseph Varacalli, President
Not including his leadership at SenSource since 2002, Joseph Varacalli has 15 years prior experience in sensor manufacturing. He holds a B.S. in Electrical Engineering degree with honors and is a member of the Institute of Electrical and Electronics Engineers (IEEE). Within 5 years in his prior company, Joe was promoted from Project Engineer to Executive Vice-president. In that position, Joe was able to achieve a global presence for the company and grow business revenues over 1000%. With SenSource under his direction, Joe continues to lead SenSource to be the traffic monitoring industry for products, service, quality and integrity. His philosophy is that business does not just exist to make money, but to make people. The money is simply the "icing on the cake." Joe has been happily married for 27 years. A proud father of 3, he is also a church deacon, treasurer and adult youth leader. Joe also supports the Make-a-Wish Foundation, Junior League, American Cancer Society, and Teen Challenge.
Kevin Stefko, Vice-President
Prior to SenSource, Kevin Stefko held a district sales manager position for 11 years. He oversaw OEM and distributor product sales for over 10 states. Under Kevin's direction, the territory enjoyed double-digit growth for all 11 years. He was also first to set-up exclusive distributor agreements with principles in each territory. At SenSource, Kevin oversees accounting, purchasing and sales, ensuring long and short-term goals are set and exceeded. He believes in pulling in talented people that fit the goals of SenSource as a whole and giving them the autonomy needed to get the job done. Kevin has enjoyed witnessing these people rise to new levels of success and implementing new processes and procedures. Kevin holds a B.S. in Business Administration and is currently President of The West Side Merchants Civic Association. Kevin is also a member of Alpha Phi Delta Alumni Association. He and his wife are happily married are proud parents to daughter, Sonya and son, Christian.
Benefits of Traffic Counting
Top Benefits of Vehicle Counting
- Compare performance data of multiple locations or areas
- Decrease staffing by automating attendance counts for events
- Maintain employee integrity through automation
- Evaluate sales conversion ratios (traffic-to-sales)
- Comply with safety regulations and building codes
- Measure results of marketing campaigns
- Produce efficient staffing schedules
- More accurate decision making by eliminating human error in counting
Mission Statement
It is our mission to provide innovative detection, data collection and software solutions enabling our global clients to operate more efficiently and effectively. As SenSource advances we will continue to invest in the success of our clients, partnerships, employees and community with outstanding service, integrity and charity.
Commitment
At SenSource we believe in offering the best solutions for our individual client's needs. If the product you purchase does not meet or exceed your expectations, we will replace it with a product that does or refund your money.*
*30 day money-back guarantee does not include shipping costs. Reasonable conditions apply. Contact us for more information.